Last Updated on February 17, 2022
Food trends like farm to table, eating natural foods, and eating local are gaining traction. They’re influencing more and more people to start their own farms. Hobby farming often starts off as a means of eating natural foods grown locally, decreasing one’s ecological footprint, and saving money. However, hobby farming can easily blossom into an additional income. If you decide to monetize your farm, you will need to come up with a name for it. But how? We have the answer. Keep reading to figure out how to choose a farm name.
This farm name will help set you apart from the competition. What you pick should be unique and marketable. It should invoke the products you plan to sell and the values your brand represents. Ideally, it should be catchy and memorable. If customers enjoy the name, find it cute, clever, or memorable, they are more likely to buy your products again and share your farm name and products with others.
Find alternatives to the word “farm”
A lot of different activities and products are included under the word farming. What kind of farm is your farm? Is it a fruit farm, a vegetable farm, an orchard, a tree farm, a ranch, a garden, or a greenhouse?
By using alternatives to the word “farm”, you yield the following possibilities:
- Hazy Day Farms
- Hazy Day Fruits & Vegs
- Hazy Day Orchards
- Hazy Day Ranch
- Hazy Day Tree Farm
- Hazy Day Nursery
- Hazy Day Vineyards
- Hazy Day Dairy
And besides the type of farm, you can pick a name based on the characteristics of the place like size or what’s on it.
- Hazy Day Acreage
- Hazy Day Fields
- Hazy Day Gardens
- Hazy Day Valley
- Hazy Day Hideaway
- Hazy Day Corners
- Hazy Day Farmstead
- Hazy Day Lands
- Hazy Day Distillery
- Hazy Day Creek
- Hazy Day Mountains
- Hazy Day Streams
By simply finding alternatives to the word “farm,” you differentiate your farm and give potential customers a better understanding of what you offer.
Look to local geography and landmarks
Local landmarks are a way of branding your farm too. Landmarks are meant to connect with the local community and people want to see their community recognized. The success of a brand based on local geography or history will fill the community with pride. This also offers other benefits such as people being more likely to visit the community. When they do, they’re also likely to make purchases from other local companies and individuals.
Examples of farm names based on geography include:
- Niagara Falls Vineyards
- Stoney Creek Dairy
- Appalachian Orchards
- Five Corners Fruit Farms
- Black Canyon Beef
- Crater Lake Ranch
- Great Smoky Mountains Dairy
Geographic names don’t have to be as specific as a lake or a mountain range. Farm names can even allude to items that appear within your farm’s location, such as:
- Glacier Vineyards
- Oil Well Beef and Cattle
- West Coast Orchards
Animals are related to the geography too. Some species can only be located in certain regions. Naming your farm after local animals helps identify where your farm is located, and further distinguish it from the competition.
Examples of farm names based on animals include:
- Rattlesnake Ranch
- Big Bend Slider Animal Farm
- Blue Jay’s Berries
Look to the past
You can incorporate historical events into your farm name. Choose events that people understand and relate to positively. Or choose a more obscure event to create intrigue.
Examples of farm names based on a historical event include:
- Farmer’s Revolt Ranch
- Freedom Day Farms
- Moonlanding Vineyards
Examples of farm names based on a historical person include:
- George Washington Apple Farm
- Martin Luther King Kobe Beef
- Nikola Tesla Wind Farm
The people, events, and geographies can also be cultural, religious, or imaginative.
- Old McDonald’s Animal Farm
- The Garden of Eden
- Santa’s Workshop Tree Farm
Choose places, events and people that are culturally appropriate and free of negative connotations (in most cases). The name “Farmer’s Revolt Ranch” refers to a farmer uprising (in the 19th Century) that resulted in the state-sanctioned massacre of many farmers. In this case, if you position your company as one who mourns the tragedy and takes pride in the fighting spirit of those early farmers, people will connect with your company on that level.
You also can’t use the name of any historical figure—even if they’re dead. There may be copyright, royalties and estates that go along with a name if you were to decide to select a name like Elvis Presley Beef and Dairy.
Use alliteration
Alliteration—the repetition of sounds, especially at the beginning of words—makes for a more memorable, and sometimes a more catchy name. Examples of farm names with alliteration include:
- Fantasy Fruit Farms
- Viking Vineyards
- Orlando Orange Orchards
- Neville’s Nursery
- Restoration Ranch and Rodeo
Alliteration narrows down your name options, but its marketing impact is much greater. Consider how much less memorable and catchy Make Believe Fruit Farms is compared to Fantasy Fruit Farms.
Use your flagship product
If your farm specializes in one product or if you expect one product to really drive overall sales, you may want to include it as part of your farm’s name. This is a viable option even if it means not representing your entire product line.
Examples of farm names with a flagship product used include:
- Ben’s Blueberries
- Pearl’s Peaches and Pies
- Hazy Day Milk and Dairy
Pizza restaurants, for example, sell more than pizza but so many of them only advertise pizza in their name. Consider Pizza Hut, Dominos Pizza, and Little Caesar’s Pizza. This is because pizza sales generally make up at least 80 percent of total sales. And pizza is usually the prime motivator for customers ordering from the restaurant.
On the flip side, almost none of the popular restaurants that primarily serve America’s other favorite fast food—hamburgers—have the word “hamburger” in their name. Examples are McDonalds, Harvey’s, Wendy’s, and Wimpy’s.
Go cute
A lot of people are drawn to what’s considered cute. From puppies to babies to miniature versions of mundane objects, people are drawn to “cuteness.” This is especially true for some demographics, such as children and parents of young children.
Examples of cute farm names include:
- Sleepy Sheep Ranch
- Three Little Piggies Farm
- Busy Bees Honey Farm
- Sweet Dreams Pastures
- Jack and Jill’s Farm and Market
Because of the appeal to children, going cute would be better suited to a farm that hosts visitors and puts on activities that attract children. This works better as opposed to a farm that relies on online sales or commercial customers.
Show them your intelligence
Sometimes showing customers how knowledgeable or witty your company can be by coming up with a clever farm name will make your farm name more memorable and drive curiosity and sales.
Examples of clever farm names include:
- No Bull Beef and Dairy
- Berry Delicious Fruit Farm
- Milk Maids Dairy
Use the uncommon, the strange, or the absurd
If all the previous options don’t suit your fancy, choosing names that are peculiar, reference something odd, or contain nonsensical elements can help your farm stand out. Such a name may drive people to learn more about your farm.
- Moo Time Farms
- Talking Trees Tree Farm
- Blood Moon Farms
- The French Connection Farm
- The Biggest Little Farm in Texas
- Crystal Sky Creamery
What’s in a name?
Lastly, you can use your own personal name. Chances are there isn’t another farm with your personal name, so the name wins points on originality but loses points on creativity.
Once you’ve shortlisted a few names, say each one out loud to make sure it sounds okay when spoken.
Research
Conduct a thorough internet search. Farms may have legal claim to a name but may not have much of a web presence, so they can be difficult to find. Use online government databases to find out if a name has been registered.
Consider your market. Do you plan on selling to people whose first language isn’t English? Then you should search the connotations of your farm name in the languages spoken by your targeted consumer base.
For example, toothpaste company Crest discovered their name is a swear word in one South American country, so they changed the name of their product for that market.
Even if you are just marketing within North America, it may be wise to investigate your potential farm name among certain linguistic groups.
Never settle on something you’ve created until you test it on a few people whose opinion you trust. Perhaps, the pun in your farm name isn’t as obvious to people as it is to you. Perhaps, the name elicits eye rolls. Perhaps, people can’t remember the name a few minutes after hearing it.
If you get any of these reactions, consider reworking the name.
Then check if the name works as a domain name. One organization—The Investor’s Exchange—once claimed the domain name investorsexchange.com, however, once the punctuation was removed, visitors to the site didn’t know whether the domain name read “investor’s exchange” or “investor sex change.” Whoops!
Once you’ve found a name and put it through all of the tests, buy the domain and register it. You’ll be well on your way to taking your farm to new heights, but no successful farm runs without tools and reliable heavy duty trucks. If you’re in need of affordable items for your farm, check out what Municibid has to offer.
Happy farming.